AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Film & Television Apps on iOS in Latin America
An analysis of the top five Film & Television applications on the iOS platform in Latin America for Q4 2020 reveals varying trends in downloads and user activity. Detailed insights are provided by Sensor Tower.
As the final quarter of 2020 came to a close, the performance of leading Film & Television apps on iOS in Latin America showcased an array of user engagement and download statistics, according to data from Sensor Tower.
Disney+ observed a significant spike in downloads at the start of the quarter with 3.1M, which tapered off to 597K by the end. Weekly active users (WAUs) peaked at 3M in the last week of December, while revenue showed an upward trend towards the end of the quarter, hitting $780K in the week of December 21st.
Netflix maintained a steady stream of new downloads, starting at 166K in mid-November and ending the quarter with 246K. The app's WAUs saw an impressive increase, jumping from 10.5M to nearly 11.3M by December's end. Revenue for Netflix showed a slight decline, finishing at $198K in the final week of 2020.
For Amazon Prime Video, downloads began at 134K in mid-November and concluded the quarter on a high note with 116K. Active users saw a slight uptick, ending at 1.2M. Revenue remained relatively stable, ending the year at $70K.
Rave - Watch Party experienced consistent downloads throughout the quarter, beginning with 44K and concluding with nearly 29K. The app's WAUs saw a slight decline, finishing at approximately 300K. Since Rave - Watch Party's revenue is marked at $0, the focus remains on its downloads and active users.
Lastly, Crunchyroll saw its downloads rise from 27K in mid-November to 35K at the end of December. The app's WAUs increased, reaching a peak of 269K in early December before ending the quarter with 264K. Revenue for Crunchyroll peaked at $72K in mid-December.
This summary of the top Film & Television iOS applications in Latin America for Q4 2020 provides a snapshot of the market's dynamics. For more detailed insights into app performance and trends, Sensor Tower offers in-depth analysis and data.